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So, you have an eCommerce website. But are you finding it hard to drive traffic?

New search engine updates and frequent algorithm changes can overwhelm business owners as to where to start. But to get more traffic to your eCommerce website and increase your sales, on-page SEO is a crucial step.

Today, we are going to give you a basic understanding of search engine optimization for your eCommerce site. With these tips, you can send the right signals to Google and rank higher.

So, let’s dive in.

Let google love you with these 7 Search Engine Optimization for Ecommerce tips

1.- Decide on the Target Keywords

No doubt, the first step to search engine optimization is searching high-value terms that your potential customers may be using. You must do that through keyword research.

To search for the right keywords, you must consider search value, location, and relevance. So, how to know which is the best keyword for your eCommerce site?

  • Keyword Tools: You can use keyword tools to find out the keywords on high-impact pages. In case you are tight on budget, use free tools. However, to find the most effective keywords for your site, you might have to spend a little money on the best SEO tools.
  • Refined Keyword List: When you do keyword research, you will have a list of keywords for your site. But targeting all keywords is not only a bad idea but also a waste of time. The best strategy is to use low competition keywords. With this, you can generate traffic faster. So, the faster you gain popularity, the better are your chances of securing a higher ranking on the search engine.
  • Conduct Research on Your Competitors Strategy: In most of the cases, your competitors might have already made some progress when it comes to SEO campaigns. You can get an idea about the keywords to use by studying their website. Check out their homepage and product page. This will help you understand the most profitable keywords.

Don’t forget, the keyword you are searching should reflect your intent.

2.- Optimize the Product Page for Improving Ranking

To acquire new customers, make sure you take care of on-page user optimization. With this, you can improve site ranking. Your site will receive organic traffic and a better conversion rate.

Of course, not every area of your eCommerce site requires optimizing. Product pages are a cornerstone of any eCommerce website. You need to put considerable thought into the site’s internal structure. It is time you put your keyword research to work.

Remember, you need keywords for many strategic locations, such as

  • The page title
  • Meta Title and Meta Description
  • Headers or Subheaders
  • Product descriptions
  • URLs
  • Image File Names and Alt-Tags

One of the most neglected areas of eCommerce SEO is the images. Photos are great for communicating a message and attracting more audiences. But they can also distract the audience. Optimizing the images will ensure better search engine rankings. So, choose a suitable image, use the right keywords for the file name, and add captions with alt tags for the images.

3.- Use About Long-Tail Keywords

Long-tail keywords can be found on the right side of SERPs. Usually, long-tail keywords have low search volume, but they meet the relevancy criteria. They might also convert well as they are an ideal match for what your visitors are looking for. Long-tail keywords tend to have higher traffic.

Thus, you should use long-tail keywords for ranking as they can be a valuable source of traffic. These keywords are ideal for,

  • Increased conversion rates
  • Competitive niches
  • Ranking new sites easily

Long-tail keywords give you an idea about what your customers are looking for.

4.- Simplify the Site Structure

While you add products and categories to the eCommerce store, keep in mind that the site architecture plays a significant role in SEO. This is especially true if you would like to have a specific hierarchy of navigation from the homepage to product categories.

Google and other search engines have algorithm will discover the products and page on the site based on a clear inter-linking structure that’s convenient to follow.

The general rule of thumb for search engines is to ensure that your visitors can find everything they are looking for within just three clicks.

Also, consider internal linking. Internal links is crucial for two purposes,

  • It boosts eCommerce SEO by showing how the page are associated with one another
  • It can increase time visitors spend on the site to explore it further

By linking to relevant products or blogs, you can improve your eCommerce SEO. It makes the site more attractive for further exploration.

5.- Use Responsive Design

With the advent of mobile phones and the internet, people mostly shop through mobile. So, using a responsive design for the site can lead to a better user experience. This, in turn, will improve your search engine ranking.

Remember, it is not simply about making the site appear good, it is also about making it work well. Even if your user is accessing the eCommerce site from their mobile, it should load quickly and be easy to navigate.

6.- Reduce Page Loading Time

Page load speed also impacts the site’s ranking, for desktop, as well as mobile. People don’t have time to wait for a page to load. So, the faster the pages load, the better they will rank on the search pages.

So, you need to reduce the page loading time. Take out all the unnecessary elements from the web pages as much as possible. Some of the things you can do to reduce page loading time are:

  • Remove any add-ons or plugins that do not contribute to the site
  • Reduce the image size. The larger is the image, the longer any browser will take to load them.
  • Uses content delivery networks such as Cloudflare CDN

7.- Create Backlinks

Creating backlinks is another ranking factor used by Google to determine if the sites or their pages belong to the search engine ranking page. With more backlinks for high-quality and reputable sites, your site can appear more authoritative.

Building backlinks for sites does not have to be much difficult. Guest posting on a blog associated with your niche is a white-hat way to build links. Simply email blog owners that you are interested in and give them some ideas about guest posts.

Bottom Line

Several business owners jump straight into improving conversions. But to be a step ahead, you must get people to your site before your convert them on the offer. So, start with the above-given SEO tips to achieve success. Contact us to receive a free assesment on you ecommerce site.

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